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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) PDF




by Susanne Royer : Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)

ISBN : #0415652006 | Date : 2012-11-03

Description :

PDF-d7f0d | Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this t… Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)


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[Pub.96mqT] Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) PDF | by Susanne Royer


Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) by by Susanne Royer

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Sales Success Motivation Todays Coaches PDF F4b9f02fe

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Sales Success: Motivation from Today’s Top Sales Coaches PDF




by Mark Bowser : Sales Success: Motivation from Today’s Top Sales Coaches

ISBN : # | Date : 2016-08-12

Description :

PDF-9a2ef | Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales hall of fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student, and why it doesn’t for the rest. Come along with master… Sales Success: Motivation from Today’s Top Sales Coaches


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Sales Success: Motivation from Today’s Top Sales Coaches by by Mark Bowser

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Marketing Strategy: AND Strategic Marketing Management Cases PDF




by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

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Marketing Strategy: AND Strategic Marketing Management Cases by by David W. Cravens

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Superior Customer Value New Economy PDF F98c38322

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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition PDF




by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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Closing Process Not Problem Fifty Minute PDF 84f24167e

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Closing: A Process Not a Problem (Fifty-Minute Series) PDF




by Virden J. Thornton : Closing: A Process Not a Problem (Fifty-Minute Series)

ISBN : #1560523182 | Date : 1995-07-05

Description :

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Closing: A Process Not a Problem (Fifty-Minute Series) by by Virden J. Thornton

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Luxury Lies Marketing Shattering Illusions PDF 5df82bc01

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by by M. Sicard

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European Retail Research 2008 22 PDF F4b9f02fe

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European Retail Research: 2008 | Volume 22 PDF




: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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European Retail Research: 2008 | Volume 22 by

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Innovation Consumer Society Peder Furseth PDF 6c2072608

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Innovation in a Consumer Society PDF




by Peder Inge Furseth : Innovation in a Consumer Society

ISBN : #0198705115 | Date : 2016-03-28

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PDF-cda8e | This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting… Innovation in a Consumer Society


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Innovation in a Consumer Society by by Peder Inge Furseth

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How Hits Happen Forecasting Predictability PDF 34b0b0e14

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace PDF




by Winslow Farrell : How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

ISBN : #0752820958 | Date : 1998-12-02

Description :

PDF-ba135 | A powerful new business tool to enable you to identify, capture and sustain the forces that lead to ‘hits’ in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public’s eye – and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli’s Mandolin to the top of t… How Hits Happen: Forecasting Predictability in a Chaotic Marketplace


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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by by Winslow Farrell

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Bricks Clicks Creating Durable Online PDF F70f13e6b

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by Serge Timacheff : From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

ISBN : #0071371893 | Date : 2001-06-27

Description :

PDF-28f60 | The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the “post-crash” period of the Internet age, where financiers and customers are looking to companies with profitability and endurance, branding is the critical differentiator used to distinguish one company from another. Few executive or marketing staff understand how t… From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand


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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by by Serge Timacheff

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Marketing Principles Strategy Henry Assael PDF Caf90e446

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by Henry Assael : Marketing Principles and Strategy

ISBN : #0030974844 | Date : 1993-12

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Marketing Principles and Strategy by by Henry Assael

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Communication Featured Necessary Persuasion Conger PDF 6fbb775c4

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HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

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PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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Only Negotiation Book Youll Ever PDF D74e16a44

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The Only Negotiation Book You’ll Ever Need: Find the negotiation style that’s right for you, Avoid common pitfalls, Maintain composure during … and Negotiate any deal – without giving in PDF




by Angelique Pinet : The Only Negotiation Book You’ll Ever Need: Find the negotiation style that’s right for you, Avoid common pitfalls, Maintain composure during … and Negotiate any deal – without giving in

ISBN : #1440560722 | Date : 2013-01-18

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Summary Ultimate Machine Review Analysis Ebook PDF 290505047

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by BusinessNews Publishing : Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-d8a8c | The must-read summary of Chet Holmes’ book: “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies”. This complete summary of the ideas from Chet Holme’s book “The Ultimate Sales Machine” shows that you only have to focus on twelve core competencies to turn your business into the “Ultimate Sales Machine”. In fact, success comes from doing the right things… Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book


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Marketing Context Setting Chris Hackley PDF Df6636b6a

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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[Pub.11QJI] Marketing in Context: Setting the Scene PDF | by Chris Hackley


Marketing in Context: Setting the Scene by by Chris Hackley

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